Zunnun Ahmed, founder of Metrics Optimize

5+ Years Experience

Founder & Analytics Consultant

Hi, I'm Zunnun Ahmed

I help businesses and agencies build reliable marketing measurement systems across analytics, conversion tracking, attribution and semantic SEO—so decisions are based on data they can trust.

Digital Analytics Semantic SEO Data Engineering n8n Automation

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5+ Years

Experience

GA4 + GTM

Measurement

Server-Side

Tracking

Semantic SEO

BigQuery + n8n

Data & Automation

How I Work

Audit. Implement. Validate. Document.

The goal is not just to produce recommendations. It is to leave you with a measurement or search system that is implemented, checked and understandable.

Audit

Review the current tags, triggers, event schema, funnels and attribution gaps before changing the implementation.

Implement

Configure the required analytics, conversion tracking, reporting or data connections around the agreed measurement plan.

Validate

Test with GTM Preview, GA4 DebugView, platform diagnostics and end-to-end conversion checks before handover.

Document

Record event names, parameters, trigger logic, conversion definitions and implementation notes so the setup is maintainable.

Core Expertise

Where I Can Help

Three connected areas: trustworthy measurement, stronger search visibility and the infrastructure that joins marketing data together.

Measurement & Analytics

GA4, GTM, Mixpanel, ecommerce and lead tracking, conversion measurement, reporting and user-journey analysis.

GA4 & GTMMixpanelConversion TrackingLooker Studio

Search & Content Intelligence

Technical and semantic SEO, topical maps, entity optimisation, internal linking, GEO, AEO and LLM visibility.

Technical SEOSemantic SEOGEO & AEOLLM Optimization

Data Infrastructure & Automation

Server-side tracking, BigQuery, CRM and offline conversions, call tracking, attribution and n8n workflow automation.

Server-Side TrackingBigQueryCRM / Offlinen8n

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Selected Work

Implementations, Not Just Advice

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Ecommerce · Custom Platform

US Post Company

Full ecommerce funnel tracking with purchase key event

View case study Venue Booking · Squarespace + Booqable

Apollo Hall

Cross-domain booking and purchase tracking live

View case study Ecommerce · Shopify

MX PowerPlay

Purchase value and checkout funnel tracking configured

View case study

Working Style

Why Work With Me

The emphasis is on implementation quality, validation and documentation—not dashboards or recommendations that cannot be acted on.

Implementation + Analysis

I work on the tracking and measurement setup itself, then use the resulting data to identify what needs attention.

Validation Before Handover

Key events and conversions are checked with platform diagnostics and end-to-end testing before the implementation is treated as complete.

Documented Measurement

Event names, parameters, trigger logic and conversion definitions are documented so the setup can be maintained and reviewed later.