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Case Study
GA4
GTM
Google Ads
Conversion Tracking
Squarespace
Booqable

Apollo Hall Booking Tracking: GA4 and Google Ads

Squarespace and Booqable tracking with GA4 purchase events, Google Ads conversions and cross-domain attribution for a USA venue.

Cross-domain booking and purchase tracking live Key Achievement
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Case Study Details

Country

USA
Client

Apollo Hall
Industry

Venue Booking
CMS

Squarespace + Booqable
Service

GA4 + GTM + Google Ads Tracking
Apollo Hall Booking Tracking: GA4 and Google Ads image 1
Apollo Hall Booking Tracking: GA4 and Google Ads image 2
Apollo Hall Booking Tracking: GA4 and Google Ads image 3
Apollo Hall Booking Tracking: GA4 and Google Ads image 4
Apollo Hall Booking Tracking: GA4 and Google Ads image 5

What Tracking Problem Did Apollo Hall Have?

Apollo Hall had a cross-domain booking journey across Squarespace and Booqable, so checkout attribution required domain handoff configuration, purchase event validation and Google Ads conversion mapping for completed venue bookings.

What Tracking Setup Was Implemented?

The setup connected GA4, Google Tag Manager and Google Ads around the booking journey from venue page visit to completed payment.

The measurement plan used a dedicated booking thank-you page, cross-domain attribution rules and event validation in GA4 DebugView and Realtime reports. Microsoft Clarity was installed for session recording and behavior analysis.

How Were Google Ads Conversions Configured?

Google Ads conversion tracking measured booking purchases, website calls, ad calls, contact form submissions and Calendly booking actions.

  • Purchase conversion: booking payment completion after checkout.
  • Website call conversion: call interaction after an ad click.
  • Call from ads conversion: call action from a Google Ads asset.
  • Contact conversion: form submission on the contact page.
  • Calendly conversion: booking activity from embedded scheduling interactions.

Which GA4 Events Were Configured?

GA4 event tracking covered checkout intent, completed purchase activity, document clicks, Calendly interactions, email clicks and phone clicks with transaction details attached to purchase events.

  • begin_checkout: add-to-cart click on the book-now page.
  • purchase: successful booking payment on the thank-you page.
  • pdf_click: document download or PDF interaction.
  • calendly_event_viewed: scheduler event view.
  • calendly_select_date: selected appointment date.
  • email_click: email link interaction.
  • phone_number_click: phone link interaction.

What Did the Tracking Implementation Deliver?

The implementation delivered cross-domain booking attribution, GA4 purchase measurement, Google Ads conversion tracking and Clarity behavior analysis for the Squarespace and Booqable booking flow.

  1. Mapped the booking path from Squarespace product pages to Booqable checkout.
  2. Recorded begin_checkout and purchase events in GA4.
  3. Passed revenue, purchased product details, order ID and transaction values into purchase events.
  4. Configured Google Ads purchase, call, form and Calendly conversion actions.