V-Belt Supply Magento Tracking: GA4 and GTM

What Tracking Problem Did V-Belt Supply Have?

V-Belt Supply needed ecommerce tracking that connected its Magento platform to GA4 through Google Tag Manager so product views, cart actions, checkout steps and completed purchases could be measured for marketing analysis.

What Tracking Setup Was Implemented?

The setup linked the Magento store to GA4 through GTM with separate tags, triggers and data layer events for each user action across the purchase path. New tags were created alongside existing tags to maintain legacy measurement while adding enhanced ecommerce events. GA4 DebugView confirmed live event collection for product interactions, cart updates, checkout progression and completed transactions.

Which Ecommerce Events Were Configured?

Event tracking covered the full ecommerce funnel from product discovery through purchase completion using GA4 recommended event names and parameters.

• view_item: product detail page measurement.
• add_to_cart: cart addition event with product data.
• begin_checkout: checkout initiation event.
• add_shipping_info: shipping step completion.
• add_payment_info: payment step completion.
• purchase: completed order event with transaction value.
• search: site search function tracking.

What Funnel Reports Were Configured?

Two GA4 funnel explorations were configured to visualize user progression and identify drop-off points in the conversion path.

• Purchase journey: session start, view product, add to cart, begin checkout and purchase with step-by-step conversion rates.
• Checkout journey: begin checkout, add shipping, add payment and purchase with abandonment tracking at each step.

What Remarketing Audiences Were Created?

Six GA4 audiences were created for remarketing campaigns and behavior segmentation based on purchase activity and demographic data.

• Purchasers: users who completed a transaction within 540 days.
• Non-purchasers: users who visited but did not purchase.
• 7-day inactive users: users who were active but have not returned.
• All users: complete visitor audience for broad targeting.
• Male and Female segments: demographic-based audiences.

What Data Collection Settings Were Configured?

GA4 data collection settings were configured to maximize measurement accuracy and audience building capabilities.

• Google Signals: enabled for cross-device reporting and demographic data.
• User-provided data collection: acknowledged for enhanced measurement.
• Granular location and device data: enabled for detailed geographic and device reporting.

What Additional Tools Were Integrated?

Three supplementary tools were integrated alongside the core GA4 and GTM setup to improve data quality and user behavior visibility.

• Microsoft Clarity: deployed through GTM to capture heatmaps and session recordings for UX analysis.
• Google Search Console: linked to GA4 to combine organic search query data with on-site behavior metrics.
• Cloudflare first-party data: configured to route measurement through the site's own domain, improving data accuracy for visitors using ad blockers.

What Did the Tracking Implementation Deliver?

The implementation delivered full ecommerce measurement, funnel visibility, remarketing audience support and behavioral insights for marketing analysis and campaign optimization.

1. Connected Magento ecommerce events to GA4 through Google Tag Manager.
2. Configured purchase as a GA4 key event for conversion tracking.
3. Built purchase and checkout funnel reports for conversion analysis.
4. Created six remarketing audiences for campaign segmentation.
5. Enabled Google Signals and granular data collection for enhanced reporting.
6. Integrated Microsoft Clarity for heatmap and session recording analysis.
7. Linked Google Search Console to GA4 for combined search and behavior data.